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Search Engine Optimization (SEO)

What is SEO?

Search engine optimization (SEO) refers to practices that helps a website to rank higher in organic search results. Hence, making the website more visible to people who are browsing for related products or services on search engines.

Broadly speaking SEO is a very important segment in Digital Marketing more precisely known as SEM (Search Engine Marketing). Developing ranking and relevance to your website isn’t a simple thing. Traffic is drawn to the website based in two approaches, by organic marketing and other is paid marketing. SEO significantly deals with organic methodologies.

On-page SEO is the process where you work on individual web pages to attain higher rank and earn more relevant traffic. It is very crucial to develop a website with the right tags before indulging in any of the marketing practice. If a page is not developed suitable for marketing purpose, no matter how hard you try it would still be not enough. By developing, we refer to the HTML source code of the page. If it’s not well set, search engine crawlers would have a hard time indexing your web content. After successfully establishing a well-developed page, you need to focus on the Content. ‘Content is king’, you would want to entertain your audience with valuable and engaging content. But keeping in mind the relevancy and originality of content are must with your website context. As simple as it appears, it is equally complexed if you are amateur. Please refer our article on Content Marketing for getting more insights.

Off-Page SEO is the opposite of On-page SEO, where you work closely with other websites and work upon publishing and posting content on other websites. Idea is to create a link between sites to improve relevancy. This practice has a significant impact on your capacity to achieve a better rank. Why and how it is done is being discussed in the article.

Doing things fairly and maintaining the integrity of your website and internet, then you are practising White Hat SEO. Often, people opt wrong path and methods to attain or improve their search engine ranking by defying terms of services. And yes, you guessed it right, this activity or process of doing SEO wrong way is regarded as Black Hat SEO.

Namokar Digital Solutions offers a wide variety of SEO solutions for your particular industry. A lot can be talked and described theoretically about these topics. If you wish to see how pragmatic SEO can be for your own business or website, contact us and we shall let you know the real power of it. Namokar Digital Solutions offers a wide range of Digital Marketing Solutions. Contact us, and we will help you in the best possible way.

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